India Behind The Lens (News Centre)

IBTL pays tributes to the visionary by collecting his famous quotes.

"None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore. When we finally presented it at the shareholders' meeting, everyone in the auditorium stood up and gave it a 5-minute ovation. ..It was as though none of us could believe that we'd actually finished it. Everyone started crying."  - in 1985, recounting the release of Mac.

".. it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important." - in 1996, speaking to a magazine, Wired

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service." - in 2000, to the Fortune

"My position coming back to Apple was that our industry was in a coma. It reminded me of Detroit in the '70s, when American cars were boats on wheels." - in 2000, to the Fortune

"(Innovation) comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. … it's only by saying no that you can concentrate on the things that are really important." - in 2004, to the Business Week

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. ..There is no reason not to follow your heart." - Commencement speech at Stanford University,  2005

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma -- which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice." - Commencement speech at Stanford University,  2005

“There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. It's what kept me five years ago, it's what kept me going 10 years ago when the doors were almost closed. And it's what will keep me going five years from now whatever happens." - in 2010